I worked as a social media graphic designer for a restaurant that hosts a variety of events, including adult nights, kids’ activities, and family-oriented experiences. The existing promotional materials lacked a clear visual identity and failed to stand out across platforms.
To address this, I developed a cohesive visual system that unified all event communications. By establishing a consistent graphic language, I created a recognizable thread across posters, improving both brand visibility and audience engagement.
This is how the client’s social media presence appeared before the redesign, with inconsistent visuals and no cohesive identity across event promotions.
This is how the social media presence evolved after the redesign of the event posters, featuring a cohesive visual identity and a more recognizable, engaging look.
I also designed a dedicated logo for the “Food & Games Night,” establishing a distinct visual identity for this recurring event.
Here is a selection of event posters I designed, showcasing the visual system and consistency developed for the brand.
